LOS ANGELES–(BUSINESS WIRE)–In the present day, sweetgreen (NYSE: SG), the mission-driven restaurant model serving wholesome meals at scale, introduced it’s persevering with to boost its digital expertise with the launch of Rewards and Challenges. With whole digital gross sales representing 66% of the corporate’s Q1 2022 income, the pilot program goals to drive buyer frequency and restaurant quantity by extra buyer worth and engagement for its digital buyer base.
Rewards and Challenges is a digital function supplied completely by the sweetgreen app and web site that rewards prospects for wholesome habits and connects them to actual meals. The function is launching with a four-week marketing campaign titled “Summer time of Rewards,” which can take a look at prospects’ urge for food for personalization as a part of the model’s ongoing technique to evolve its future loyalty program.
“We see Rewards and Challenges as a technique to double-down on owned digital relationships and create a extra personalised expertise for our prospects,” stated Co-Founder and Chief Govt Officer Jonathan Neman. “With roughly two-thirds of our Q1 2022 digital gross sales coming from owned digital channels, we’re excited to take this subsequent step in our journey of re-envisioning the way forward for loyalty at sweetgreen.”
The Summer time of Rewards shall be obtainable by the sweetgreen app and web site from June 27 – July 24, that includes a weekly sequence of challenges the place prospects may have the chance to opt-in to earn rewards and monitor their achievements. The model has additionally partnered with notable TikTok creator Emmanuel Duverneau for the marketing campaign.
Following the marketing campaign, Rewards and Challenges shall be obtainable as a function for purchasers to take part in by the sweetgreen app or web site. For launch, the model will supply prospects 50% off their subsequent bowl or plate after buying a bowl or plate. Further challenges will embrace:
Spend $20 and obtain a $4 credit score in your subsequent buy
Add a aspect merchandise to your order and obtain a free beverage
Purchase a personalised on-line unique bowl and obtain 50% off your subsequent bowl or plate
Order supply and obtain free supply in your subsequent order
For extra data on this system and learn how to take part, prospects can go to: https://www.sweetgreen.com/rewardsandchallenges.
About sweetgreen: Sweetgreen (NYSE: SG) passionately believes that actual meals ought to be handy and accessible to everybody. On daily basis, throughout its 160+ eating places, their group members create plant-forward seasonal, and earth-friendly meals from recent components and produce that prioritizes natural, regenerative, and native sourcing. Sweetgreen strongly believes in harnessing the facility of expertise to boost the client expertise to satisfy their prospects the place they’re. Sweetgreen’s robust meals ethos and funding in native communities have enabled them to develop right into a nationwide model with a mission to construct more healthy communities by connecting folks to actual meals. To study extra about sweetgreen and its menu, go to www.sweetgreen.com. Comply with sweetgreen on Instagram, Fb and Twitter @sweetgreen.