The Balanced Life Unveils New Model Id, Rooted in Core Values

The community-based well being and wellness firm rebrands as Lindywell, a Pilates and balanced dwelling model by Robin Lengthy

SANTA BARBARA, Calif., July 25, 2022 /PRNewswire/ — Right this moment The Balanced Life, based in 2009 by Robin Lengthyintroduced the relaunch of its model as Lindywell. Centered round a “Grace over Guilt” method, Lindywell offers packages, instruments and training to assist a worldwide neighborhood of thousands and thousands of girls in over 169 international locations shift their method to psychological and bodily well being. By means of intentional and efficient Pilates exercises and self-care sources, Lindywell helps its neighborhood members overcome destructive ordinary considering, whereas revitalizing their total power and well being.



The inspiration for Lindywell, Pilates and Balanced Residing with Robin Lengthy, comes straight from three ladies Robin regards as robust, highly effective and resilient: her mother, Linda, her aunt, Judy, and her grandmother, Lindy — that are traits Lindywell strives to domesticate in its neighborhood. Lindywell was born from Robin’s sophisticated relationship with train and physique picture as a aggressive dancer and athlete as a result of rigidity, the unhealthy messaging and the choice fatigue that accompanied it. As a substitute, Lindywell embodies stability and achievement, deliberately designed to assist to redefine the best way ladies method health, nourishment and well being by cueing the mind to create new pathways and disrupt dysfunctional habits.

“With the ability of Pilates at our core, we embrace positivity, authenticity and small modifications that result in actual outcomes. We do not purchase the lie that now we have to do extra and eat much less to reside a wholesome life,” mentioned Robin Lengthy, founder, CEO and lead teacher of Lindywell. “For our neighborhood, this is not a fad or one thing new, for greater than 12 years now we have been redefining the concept of ​​progress. And, we’re simply getting began … there’s a lot to do.”

Lindywell blends intuitive Pilates instruction with lifelike wholesome consuming that can assist ladies construct consistency for balanced dwelling, based on three core values: accessible Pilates, attainable nourishment, and a thriving mindset. “Grace over guilt” encourages consistency, fulfilling experiences and sustainable outcomes to assist each lady reside life to the fullest.

Coinciding with the rebrand, Lindywell relaunches its on-demand health and wellness app, obtainable for iOS and Android units. On the time of launch, the community-driven Lindywell program offers entry to 250+ on-demand Pilates exercise movies that may be accessed by way of telephone, pill, pc or solid to a tv, plus unique month-to-month exercise calendars and curated recipes by Lindywell registered dietitians — all rooted in a neighborhood of positivity and assist. Plans vary from month-to-month ($27)six months ($24/month) or twelve-month ($19/month) choices.

The Lindywell rebrand may be skilled via its web site, health app, podcast, e-newsletter, social media channels (@wearelindywell) and merchandising. Go to to begin a free 14-day trial and uncover balanced dwelling via Pilates, nourishment and mindset collectively.


Lindywell, previously The Balanced Life, was began by Robin Lengthy in 2009 as a technique to change her relationship with train. The unhealthy messaging, resolution fatigue and total rigidity she discovered on the earth of wellness and bodily health felt exhausting moderately than invigorating — the other of the balanced and supportive method she craved. Over time, Robin has constructed a welcoming neighborhood of robust, brave and resilient ladies embracing grace over guilt. With Pilates as its core apply, Lindywell offers instruments, sources and suggestions to assist busy ladies enhance their well being via lifelike and efficient exercises and self-care sources. Study extra, go to

Jessica Klavens
Head of Media Technique & Thought Management
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