LOS ANGELES–(BUSINESS WIRE)–Within the current day, sweetgreen (NYSE: SG), the mission-driven restaurant mannequin serving healthful meals at scale, launched it is persevering with to spice up its digital experience with the launch of Rewards and Challenges. With entire digital product sales representing 66% of the company’s Q1 2022 revenue, the pilot program targets to drive purchaser frequency and restaurant amount by further purchaser price and engagement for its digital purchaser base.
Rewards and Challenges is a digital perform provided fully by the sweetgreen app and website online that rewards prospects for healthful habits and connects them to precise meals. The perform is launching with a four-week advertising and marketing marketing campaign titled “Summer season of Rewards,” which may check out prospects’ urge for meals for personalization as part of the mannequin’s ongoing method to evolve its future loyalty program.
“We see Rewards and Challenges as a method to double-down on owned digital relationships and create a further personalised experience for our prospects,” said Co-Founder and Chief Govt Officer Jonathan Neman. “With roughly two-thirds of our Q1 2022 digital product sales coming from owned digital channels, we’re excited to take this subsequent step in our journey of re-envisioning the way in which ahead for loyalty at sweetgreen.”
The Summer season of Rewards shall be obtainable by the sweetgreen app and website online from June 27 – July 24, that features a weekly sequence of challenges the place prospects might have the possibility to opt-in to earn rewards and monitor their achievements. The mannequin has moreover partnered with notable TikTok creator Emmanuel Duverneau for the advertising and marketing marketing campaign.
Following the advertising and marketing marketing campaign, Rewards and Challenges shall be obtainable as a perform for purchasers to participate in by the sweetgreen app or website online. For launch, the mannequin will provide prospects 50% off their subsequent bowl or plate after shopping for a bowl or plate. Additional challenges will embrace:
Spend $20 and acquire a $4 credit score rating in your subsequent purchase
Add a side merchandise to your order and acquire a free beverage
Buy a personalised on-line distinctive bowl and acquire 50% off your subsequent bowl or plate
Order provide and acquire free provide in your subsequent order
For further information on this method and learn to participate, prospects can go to: https://www.sweetgreen.com/rewardsandchallenges.
About sweetgreen: Sweetgreen (NYSE: SG) passionately believes that precise meals must be helpful and accessible to everyone. On each day foundation, all through its 160+ consuming locations, their group members create plant-forward seasonal, and earth-friendly meals from current parts and produce that prioritizes pure, regenerative, and native sourcing. Sweetgreen strongly believes in harnessing the power of experience to spice up the shopper experience to fulfill their prospects the place they’re. Sweetgreen’s strong meals ethos and funding in native communities have enabled them to develop proper right into a nationwide mannequin with a mission to assemble extra wholesome communities by connecting people to precise meals. To review further about sweetgreen and its menu, go to www.sweetgreen.com. Adjust to sweetgreen on Instagram, Fb and Twitter @sweetgreen.